Article marketing can be a very productive means of advertising for a business of any kind. If it is done correctly, you are going to see an increase in the amount of traffic that your website gets. The following tips and advice will help you make the most of your efforts.

Maintain an e-mail newsletter and get sign-ups on your website. An e-mail newsletter will allow you regular access to prospective customers in their e-mail inbox. They don’t even have to go to your website for you to reach them with a newsletter. Give them great information and finish with a link to your site; they’ll visit.

Start a blog. Blogging can be an effective means to draw attention to your website – especially if you have something worthwhile to say. Start a blog and leave reciprocating links on your website’s main page. You have nothing to lose by doing this and a great deal to potentially gain.

Every once in a while you should take some of the top news stories from the past and showcase them on the cover of your newsletter. This is a good idea because some of the readers may have overlooked an article and they will get the chance to read it.

If you are not a very good writer then it would be best not to try to write your stories yourself. You should hire someone to do them for you so that you get all of the information you want put across and you do not make yourself or your company look bad.

If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content ‘spinning’ software program can be really helpful) and submit the rewritten article to the directories.

Do your keyword research. If you have already written an article, but aren’t sure what to title it, look for commonly searched keywords that will fit the article. Do not use keywords that don’t match up. No one likes to be looking for fishing gear and click on an article about the most recent music videos.

After your article has been accepted and published at an article directory, remember to visit it, and verify that all the links in the article function properly. Good links are a major part of any article marketing strategy. Broken links will be penalized by search engines, hurting or even erasing the positive value of publishing a linked article.

Keyword research tools are powerful aids in any article marketing campaign, but they should not be purchased. While keyword research tools and services are available for sale – most costing over 100 dollars – the experienced article writer does not need to spend money. The free tools available online (many from search engines themselves) are more than adequate for the article writer’s needs.

Use the proceeding advice and tips to help you plan your article marketing campaign. If you take the information and put it to work for you, you are sure to see the positive outcome that you were hoping to gain. Enjoy the rewards of your efforts and increase your traffic and sales.