You may find article marketing to be easy in the beginning. At face value, marketing through articles sounds pretty simple and straightforward. If you try it you will notice that it isn’t as easy as you thought. But the good news is that you’re reading this article; here are some surefire ways to explode your business using your articles.
Make sure that your website is user friendly. If people can’t figure out how to do what they need to to, or find the information they are looking for, many of them will give up and go away frustrated. Not only does this lose them as a client, but they are less likely to refer you to a friend.
Keep your content current and make sure that older content is timeless. While things change all the time, try adding an updated link to old articles. If visitors find old articles first with outdated information, they can find the current version easily through your implemented link. Take advantage of having options on your site that allow readers to organize articles by most recent and by related content.
Set aside the AP style guide for the most part and focus on crafting interesting articles that are a little less formal. This allows you to be more creative in writing search engine friendly references in your article, descriptions or blog. While you don’t want to go completely crazy and throw out everything you have ever learned, you can relax a little.
Be bold and powerful with your words. Readers want to know that the writer is really speaking their mind. To influence them even more, use strong wording to prove your point. Bold your most powerful words, and use bullet points to draw their eyes to the places you want them to focus most.
When writing to get traffic, do not worry about the length of your content or the exact topic it covers. You need to target a few keywords that people would use if they were interested in reading something similar to your content. Your content needs to refer constantly to these keywords.
After you have a healthy collection of written articles under your belt, collect them together and make an ebook. Selling this ebook is not a particularly admirable article marketing tactic. Readers will not appreciate you trying to charge them for content available for free elsewhere. A better use for your ebook is as a free reward for customers and potential customers who have expressed interest in your business.
Avoid submitting articles with the same or similar titles. There is no way your article can seem unique, if it has the same title as another article. You must give each article a unique title and you must have five to twenty versions of the title for posting the article in different venues. Remember that you must always have your keyword included in your title.
It can be very fun to write articles. However, as much fun as it is, it’s even better whenever you can convince people to purchase your products through your articles. Take these tips and use them in your article marketing strategy to increase readers and ultimately buyers. Marketing is easy when you have some guidance!