Article marketing is the wave of the future in Internet marketing circles. The highest quality articles have the potential to keep traffic coming steadily to your website. Try some of this advice for successful article marketing.
Keep your content easily accessible no matter how long ago that it was written. Include trackbacks in your current articles to related items from years ago. This will help you both in search rankings and in click throughs. If you can get someone interested enough to keep clicking through to different pages on your site, you’re on your way to having a repeat visitor.
Every once in a while you should take some of the top news stories from the past and showcase them on the cover of your newsletter. This is a good idea because some of the readers may have overlooked an article and they will get the chance to read it.
If you need more traffic, get controversial. People are attracted to arguments and hot topics, and even if they don’t agree with your viewpoint, they might visit your Web page or site just to leave a comment about how wrong you are. That’s still good for you from a search engine ranking point of view, and it will raise your visibility if people talk about you even when the talk is partly negative. There will probably also be people who do agree with you, after all, and they’ll find your content if you generate a lot of interest.
Putting the articles that you have written on your website can help since it attract people who make key word searches. This helps gives you more traffic and better search rankings. Search engines are attracted to websites that are regularly updated, so posting articles helps you obtain higher rankings with their algorithms.
Never deny anyone the opportunity to reuse your articles! The core of any article marketing strategy is to use articles to boost traffic to your website. People who want to repost your articles are offering to help you! As long as the articles retain their links leading back to your website, there is absolutely nothing wrong with lending out your articles this way.
Add links to your article. In every article you write, you should include both a link to your websites homepage, as well as a deep link to other relevant information on your site. These will give the readers a way to find you, and the other information they may be interested in, with a minimum amount of fuss.
Avoid submitting articles with the same or similar titles. There is no way your article can seem unique, if it has the same title as another article. You must give each article a unique title and you must have five to twenty versions of the title for posting the article in different venues. Remember that you must always have your keyword included in your title.
It should be obvious that there are a variety of different ways to get good at article marketing. Writing an article can bring interested customers to your site for years after it’s posted. Follow these helpful tips and you cannot go wrong.