Article marketing can be a great way to build site traffic. Article marketing is the process of submitting articles to directories so that others can post them to their websites as content. Each time someone posts your article you get a link, sometimes two, back to your site. You get traffic and they get great content. It’s a win-win situation and this article will explain how it’s done.

Start a blog on your company website. This blog can and should contain useful information for people who would need your products or services. If the information you give is thought out and informative, they will come back to your site again and again to see what else you have written.

Write articles that are related to your company. The more exposure you get, the better chance that you will achieve more flow into your website, so utilize article writing to describe the products and services that you offer. This will educate your customers on the specifics of your company, while leading to more traffic at your website.

Every single article you write should be posted on your site in order to benefit from keyword searches. Traffic will increase and your site will be viewed as more relevant. Search engines gravitate to websites that are regularly updated so by having your articles posted you are placing yourself above higher rankings of their algorithms.

Submit as many quality articles as you can. When submitting your articles to blogs, make sure that you do so regularly. Focusing on a single keyword will require several articles built around that keyword. If you have a popular keyword, make sure you get articles employing it visible on many article directories, and even more blogs. If you desire a high rank, you should post at least 50 times in blogs.

A good way to increase your visibility and market your articles, is by writing guest posts on other blogs. Approach bloggers who write about a subject that is relevant to your articles and ask if you can write a guest post. Be sure to include a link back to your website at the end of the post.

Keep your skill level as a marketer in mind, and don’t try to exceed it. This can make your marketing attempts appear unprofessional. If you can’t do it right, just don’t do it.

Articles need to be very easy to read, so remember that the Enter key is your friend. A long, drawn out paragraph is only going to make your content difficult to read. Pressing the Enter key is absolutely free and it won’t even hurt your fingers pressing it! Isn’t it amazing? Make sure you break things up properly.

You can see just how effective article marketing can be at bringing traffic and attention to your web site. With these ideas you have all you need to start building back links with directory submissions. So, start writing great articles, submit them to the directories on a regular basis and watch your traffic increase.